The Minnesota Soybean in conjunction with the R.E.A.L story kicked off their first TV campaign earlier this year, working to build high message awareness and drive traffic to TheREALStoryMN.com. This campaign focuses on urban residents, with an audience of the Twin Cities metro area, working to unveil the urban public thoughts in regards to agriculture and the business of farming.
This campaign is running on a variety of stations so keep an eye out, but you can also view the TV spot here as well.
P.S. Does a tv star look familiar? You might recognize Worthington's very own Bill Gordon!